A starting point for your custom menu, not a rule: price for the business you want. Nothing you type leaves your browser.
How much to charge for custom content
Customs are the most underpriced thing creators sell. A five-minute video sounds like five minutes of work, until you count the messages back and forth, the outfit, the setup, the retakes, the editing and the sending. This calculator prices the whole job, not just the minutes on camera.
It builds your quote from:
- A base fee for planning, setup, editing and delivery. Every custom has this work, however short it is.
- A per-minute rate for time on camera.
- Extras: a personal touch such as using their name, anything you have to buy for this custom, and rush delivery, which adds 50%.
- The platform fee: tick the box and the price is raised so that you receive your full price after the platform takes its 20%.
Then it shows the deposit to take before you film, the balance on delivery, and your real hourly rate once all your time is counted.
Three pricing rules that protect you
Take a deposit before you discuss details. Many creators take half up front and half on delivery, or the full amount before filming. Plenty of people enjoy describing a custom and never pay. Here’s more on that in our guide to custom request scams.
Charge for rush. If someone wants it tonight, they’re paying for you to rearrange your day. 50% extra is a common starting point.
Look at your hourly rate, not the price. $60 sounds fine until you see it took you three hours. If your hourly rate looks low, raise your base fee first: it’s the part fans notice least.
Natalia’s take
In year one I underpriced everything, and customs most of all. A cheap custom attracts exactly the buyers who don’t respect your terms. Price it like your time is worth something, because it is. If you’re nervous about raising prices, read how to raise your prices without losing your fans.
Turn your result into a custom menu
Once you have numbers you’re happy with, write them down as a simple menu you can send fans: your prices per length, what extras cost, how much deposit you take, how long delivery takes, and what you don’t do. A clear menu saves hours of negotiating, and fans who argue with a written menu are telling you something.
Quick questions
How much should I charge for a custom video?
It depends on your niche, demand and time, but count everything: planning, setup, filming, editing and delivery. Use the calculator to set a base fee plus a per-minute rate, and check that your hourly rate is worth it.
Should I charge a deposit for customs?
Yes. Many creators take 50% before filming and the rest on delivery, and some take the full price up front. It filters out people who never intended to pay.
Do I add the platform fee to my custom price?
If you want to receive your full price, yes. With a 20% fee, a $100 custom pays you $80, so the calculator raises the quote to cover it.
How much extra for rush delivery?
Many creators charge around 50% more for delivery within 48 hours. It’s your time, so set it where it’s worth rearranging your day.